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Brand Manager – UAE
Dubai Holidays Written by Maud on 2009-04-24

Jobs in UAE – General Summary and scope:
Achieve organization business development objectives by researching and developing marketing opportunities and plans for a specific portfolio of brands.
Principal Duties and
Responsibilities:

1. Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business; establishing targeted company share
2. Improve product/brands marketability by researching, identifying, and capitalizing on market opportunities; improving product and brand positioning; increasing brand awareness and strengthening its image
3. Establish marketing plans by developing sales and pricing strategies, objectives, action plans, schedules, and assignments
4. Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
5. Obtain market share by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
6. Achieve financial objectives by preparing and managing annual budget.
7. Maintain quality service by establishing and enforcing organization standards.
8. Prepare marketing and statistical reports by collecting, analyzing, and presenting information.
9. Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
10. Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
11. Contribute to team effort by accomplishing related results as needed

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