Jobs in UAE – As a marketing manager for a small start-up web-based CRM and ERP software company, you need to be able to develop a full marketing plan for the company to develop, market, sell and support its web-based software.

The components of this plan are Situation Analysis, Market summery (target markets, market dimensions, market trends, market growth), SWOT Analysis, Competition, Product offering (what we are offering, what are the specifications, advantages, etc. for the customers), Key to success, Critical issues, Marketing strategy (Mission, marketing objectives, financial objectives, target markets, positioning, strategies, marketing mix), Controls, Financials (Sales forecast, budget forecast), and finally Implementation.

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