Jobs in UAE – Job Purpose:

-To ensure exhibition(s) worked on are marketed effectively.

Key Performance Indicators:

-Timelines are adhered to in promotional activities
-Show and individual targets met as set out by Marketing Manager/Exhibition Director
-Marketing KPI report

Main Tasks and Responsibilities

Marketing

-Creation and implementation of marketing strategy for the entire exhibition campaign.
-Setting out entire budget, drop schedule and media plan
-Using the full marketing mix to promote the show in accordance with the marketing strategy – from Exhibitor promotion through to Visitor promotion.
-Setting up media deals with external organizations to ensure maximum exposure at lowest cost to show budget.
-Ensuring show websites are fully up to date with latest information.
-Management of PR agency in co-ordination with the Show Manager.
-Coordination of design and production of all marketing collateral, including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
-Copywriting and proofing of all marketing materials in conjunction with Show Manager.
-Updating and adhering to agreed marketing budget.
-Providing KPI reports for monthly update meetings with Marketing Director / Exhibition Director.

General

-Managing and co-ordination of all external suppliers including Print, Mailing House, Design and Research.
-Providing any other reporting information as required by show team

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