Jobs in UAE – The PR Copywriter is responsible for writing clever, persuasive, attention grabbing copy for O2’s vast spectrum of creative works. This includes but is not limited to Marketing, Advertising, Branding, and PR.
The Copywriter is key in relaying the message to the target audience and therefore, must have an in-depth understanding of the communications strategy, the market, and the target audience. The Copywriter works closely with the Creative Director, the Creative Strategist, and the creative team to conceptualize and refine creative campaign ideas, effectively communicate the client’s objectives, and transform abstract ideas into clear, explicitly compelling copy.

ESSENTIAL DUTIES &
Responsibilities:

Project Solutions
- Actively contributes towards the conceptualization process
- Masters brand strategies, creative briefs and delivers accordingly
- Able to plan and think through the technicalities of a project
- Delivers copy that vibrantly reflects the brand culture
- Understands the client’s business strategies and delivers innovative, masterful copy

Project Execution
- Consistently writes strategic copy that accurately and poignantly communicates the desired message of the campaign or project (reflecting the requirements of the brief and O2’s communications strategy for the client)
- Writes brilliant copy that harmonizes with and reflects artwork to create dynamically compelling ads
- Reviews and edits Arabic documentation as required
- Able to switch from one project to another without losing track or focus
- Able to work on multiple projects simultaneously, under pressure and managing tight deadlines
- Understands the creative concepts of others and is able to translate these abstract ideas into clear concise copy
- Amends, revises, and redevelops copy in response to internal and external feedback

Communication
- Masterful writing skills
- Able to effectively express ideas verbally and in writing
- Able to bring ideas to life through compelling, vivid copy that poignantly communicates strategic messages
- Ability to interact professionally with O2’s diverse team
- Capable of synthesizing dense information into clear and concise copy

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