Written by Maud on 2009-12-21
JOB PROFILE:
Challenging and varied position in the Marketing department as Product Manager in a fast-growing and dynamic region (Middle East, North Africa, South Asia).
DETAILED DESCRIPTION OF JOB:
- General responsibility to manage and provide a competitive product range for the MENASA region in corporation with BSH-HQ, Sales and local Distribution Partners
- Product Lifecycle Management including planning and coordination of product-launches –and discontinuation, transfer-pricing, product pictures and technical information
- Establishment and coordination of the yearly Marketing Plan together with Communications including information regarding new product launches, information for catalogues and PR as well as definition of sales promotions
- Analysis of internal and external information to monitor development to BP targets; secure competitiveness and take initiative where required
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Analysis and follow up of development of first orders, sales, turnover, and margin development for the fields of responsibility (including competitor monitoring)
- Ongoing Sales and Agent support in all product related issues including the smooth information flow between all involved parties
- Providing information and support to Communications/PR/Training regarding the development of catalogues, technical product information, product- and training documentations
- Responsibility for content management of all relevant communication tools
- Product Trainings for in-house sales force