Jobs in UAE – The Strategits/Planner will articulate consumer insights to drive communications strategies and programs within the local Sales Unit, related to global interactive and digital campaigns and communications. The Planner is a digital specialist familiar with all existing and emerging digital channels.

KEY
Responsibilities:

• Represents the local market consumer in global digital marketing communication programs.
• Ensures local consumer relevance of the brand communication strategy.
• Ensures global campaign is completely relevant for the local market
• Interprets and monitors local cultural and social trends relevant to the business.
• Conducts research that will aid in the localized consumer insight gathering and strategic planning process.
• Use various data measurement, tracking and optimization tools to develop insights for incorporation into Creative briefings and localized culture ‘roadmaps’.
• Develop precise recommendations based on market opportunities which can be translated into local activity plans
• Crafts creative briefs and provides clear persuasive briefings to Creatives.

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